News Feed Item for Dummies 2nd Edition Now Available for Purchase Following Record-Breaking Sales of First Edition

The 2nd Edition Provides's 27,100 Customers With an Updated Guide to the World's Most Popular Suite of On-Demand

SAN FRANCISCO, Jan. 4 /PRNewswire-FirstCall/ -- , the market and technology leader in on-demand business services, and John Wiley & Sons Inc. today announced the release of SALESFORCE.COM FOR DUMMIES, 2ND EDITION (John Wiley & Sons; December 2006; $24.95). The 2nd edition builds on the success of the 1st edition, which was ranked number one in the Computer & Internet subject on and helped customers enhance measurable success and employee training. This expanded edition of for Dummies is an important CRM guide that features innovations and product enhancements Salesforce released in the past year, and a valuable resource for users to effectively navigate their Salesforce suite of applications.

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For the 556,000 existing Salesforce subscribers and the thousands of professionals interested in becoming a Salesforce customer, SALESFORCE.COM FOR DUMMIES, 2ND EDITION is a highly effective and must-have resource that helps customers fully comprehend and utilize Salesforce's on-demand, multi tenant model. Hoping to enhance success and discover strategy tips, sales people, marketers, customer service representatives and other business professionals have used the book to harness and customize the power of Salesforce to enhance productivity, improve customer relations, and boost sales.

The book covers numerous topics, including: -- Using the report wizard -- Managing leads -- Understanding customers and competitors -- Keeping track of contacts -- Creating a sales forecast -- Managing users -- Creating service and support e-mails -- Working with campaigns

Tom Wong, who wrote the first edition of for Dummies, has returned to co-author the Second Edition. Currently, Tom is the Senior Director of Customer Marketing Programs at and has been involved in more than 30 Salesforce implementations. Tom is a leading authority on CRM applications and was formerly Vice President of CRM solutions for Theikos and, prior to that, Vice President of Marketing at Gómez, Inc.

Joining Tom as the co-author for the Second Edition is Liz Kao. For the past four years, Liz has played both in-house and consultant roles at In addition to working with, Liz consults for high-tech startups with a variety of strategic business and product needs.

SALESFORCE.COM FOR DUMMIES, 2ND EDITION is available immediately for purchase on Amazon at Tech/dp/047004893X/sr=8-2/qid=1165343202/ref=pd_bbs_sr_2/002-0790881- 7449652?ie=UTF8&s=books or at your local bookstore. Also, you can contact Wiley by calling 1-800-225-5945, in Canada, call 1-800-567-4797.

About For Dummies(R):

With near universal name recognition, For Dummies is the world's bestselling reference series. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. For more information, visit For Dummies is a branded imprint of Wiley.

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via's AppExchange directory, available at . Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of October 31, 2006, manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit , or call 1-800-NO-SOFTWARE.

NOTE: is a registered trademark of, and Apex, AppExchange, The Business Web and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be trademarks of their respective owners., Inc.

CONTACT: media, Ashley Evens, +1-201-748-6702, or [email protected], for; or Katy Dormer of, +1-415-901-8595, or
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